What we have learned building, growing and selling.

The questions a buyer asks, and the growth plan we run before that conversation. Written by the founders.

The checklist

Start here

The eight questions a buyer will ask in diligence. Answer them a year early.

01Can someone else run this if you leave for a month?

02Do the numbers rebuild from the source systems?

03Who are the top customers, channels and products, as a share of revenue?

We publish what we use. We write down what worked, what did not and what we would change, so you can use it before you need it.

Writing

If the business needs you to run, a buyer pays less for it. Here is how to see it first.

The plan, the numbers it moves and how we score it each month.

The mistakes, in plain words, and what we do differently now.

Ventures · in progress